CHALLENGE

██████ █████████ ███ █████████ saw astronomical growth in their suite of learning, collaboration & communication products globally at the start of the COVID-19 pandemic. In order to maintain gains & potential grow further, the education-focused leadership at ██████ mandated a charter to explore NBU regions to better understand how emerging markets were using their suite of products and assess how can these new edtech users be retained even after schools reopen.

OUTCOME

• In-depth cultural context on how edtech has been adopted in these target markets

• The role that the client’s suite of products currently play in helping learners & educators achieve their goals

• Stacked rank of met, unmet, poorly met & unfelt needs of mobile-first learners & educations when they use the product suite, including their key workflows & workarounds

• Strategic recommendations to influence medium to long future product development, investment in resources & org-wide vision of the future

CLIENT

██████ (while working as a contractor)

ON GROUND PARTNERS

Syndicate of 4 agencies that provided cultural & logistical context in BR, IN, ID & MX

ROLE

Researcher in a team of 3

LOCATION