CHALLENGE

A brand new product team at ██████ was building a mobile-first micro tasking platform for NBU audiences. They reached out to us to help them identify the target segment of users that may respond & behave most positively on their platform, understand their attitudes & motivations around work; and codesign their ideal micro tasking platform experience & compensation.

OUTCOME

• In-depth understanding of what ‘meaningful work’ meant to people, their motivations to do quality work, their perceptions around earning money by working digitally, and how they value their effort & time

• Behavioural & demographic indicators to target the ideal micro task worker

• Cultural immersion for the product team in local practices, validated product concepts & a bank of ideas to explore further

CLIENT

██████ (for Turian Labs)

ROLE

Team Lead, Lead Researcher and Designer

LOCATION